Suzanne B. IrvingFounder
Marfin International LLC
The 4P-framework provides goal-oriented guidelines for Analytics.
It steers the data collection and the analytical processes toward an effective strategy-making environment while eliminating overlap and conflict within the marketing mix.
MARFIN demonstrates the business applications of your analytical findings automatically and offers strategy options. Which option to follow is your decision.
MARFIN introduces an innovative database design, the SmartDatabase. It is a unique marketing platform where data is entered and stored in its marketing context.
Using a SmartDatabase you will immediately understand the strategic role of each number entered.
The fifth P, profit, the value that the marketing strategy is expected to deliver to the company is often overlooked.
What’s unique about MARFIN is how it analyzes generally available market data in different, creative ways so as to better understand their strategic meaning.
MARFIN leads you through the marketing planning process by using the new and creative concept of SmartCharts.
SmartCharts work together with a SmartDatabase to provide you with the most effective system for developing a competitive marketing strategy.
"MARFIN is an excellent tool for professionals to manage a brand. MARFIN is one of the most extensive marketing planning system that I have seen. It guides the planner through all aspects of marketing by following a logical path leading to the creation of a better marketing plan. "
"Marketing professionals will find MARFIN extremely useful in every part of the planning process from initial strategic thinking through planning, implementation and monitoring the marketplace during the year. For business executives without a marketing background, MARFIN will prove to be an easy and practical way to learn to think like a marketing professional."