A Practical Data-Driven
Marketing Management Tool
Professor Philip Kotler
Kellogg Graduate School of Business
"MARFIN is an excellent tool for professionals to manage a brand. MARFIN is one of the most extensive marketing planning system that I have seen. It guides the planner through all aspects of marketing by following a logical path leading to the creation of a better marketing plan. "
"Marketing professionals will find MARFIN extremely useful in every part of the planning process from initial strategic thinking through planning, implementation and monitoring the marketplace during the year. For business executives without a marketing background, MARFIN will prove to be an easy and practical way to learn to think like a marketing professional."